To help you in your marketing of your business and your area of Ceredigion we have produced a Discover Ceredigion Marketing Toolkit. Resources include downloadable logos you can use on your own website, and a comprehensive selection of free images.
Ceredigion Tourism Marketing Toolkit
Download the handy reference guide in individual sections (see bottom of section), or the complete guide as a PDF.
Download the complete guidelines: All Guidelines
Marketing Ceredigion as a destination - get involved
Destination marketing is about providing attractive and convincing reasons for people to choose to visit a destination. It focuses on visitors, aiming to understand their needs and expectations and making it easy for them to understand what the destination has to offer by identifying the destination's key products and strengths to promote to them.
Ceredigion County Council and its Destination Management and Marketing partners are actively engaged in promoting Ceredigion across a range of platforms, working together to raise the profile of the destination and the visitor's understanding of what it has to offer.
According to tourism experts at the Aberystwyth University Business School:
"Destination marketing success [is] dependent on a collective effort with destination organisations and businesses harmoniously working together to achieve a common goal" (Encyclopedia of Sustainable Tourism, CABI 2014. Editors Cater, C Garrod, B and Low,T)
How can businesses and communities help to achieve the destination management and marketing goals for Ceredigion and benefit from joint, co-ordinated effort?
Tourist Information Centres
Make the most of your local Tourist Information Centre. Call in for reference copies of local attraction, events and activities leaflets, guidebooks and maps for sale as well as local art and craft.
If you are interested in working with the travel trade, and can provide the product and services sought by tour operators and group travel organisers, please get in touch.
Also contact the Visit Wales Industry Engagement Team within Welsh Government - why not sign up to receive their regular newsletters and follow @visitwalesbiz on Twitter.
Joint marketing initiatives
The Ceredigion Destination Management Partnership aims to work with a range of businesses, voluntary and community representatives as well as government agencies. If you are a group of businesses with an idea which could enhance and add value to the Ceredigion and Wales tourism offer, why not share your ideas at an early stage so that appropriate support and promotional opportunities can be identified.
For further information about any of the initiatives described here, and more, contact Ceredigion County Council Tourism Service firstname.lastname@example.org