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Marketing Toolkit

To help you in your marketing of your business and your area of Ceredigion we have produced a Discover Ceredigion Marketing Toolkit. Resources include downloadable logos you can use on your own website, and a comprehensive selection of free images.

​​Ceredigion regional and international marketing initiatives

Ceredigion is a partner in the Celtic Routes Ireland Wales Interreg marketing initiative. Other Wales partners are Carmarathenshire County Council and Pembrokeshire Coast National Park. Irish partners are the counties of Waterford, Wexford and Wicklow.


The Celtic Routes project aims to encourage visitors to explore new areas of Wales and Ireland en route to their final tourist destination. This will be achieved through a marketing programme to raise awareness and increase the visitor appeal of the targeted areas which share several similar aspects of history, mythology and landscape.

The project aims to transform less well known areas from transit zones to new touring sites, increasing the time visitors spend in these regions and capitalising on the opportunities to boost local economies.

The project is developing new trails linking local culture, heritage and the natural environments. The project is being developed through thorough customer research and engagement with a range of stakeholders. Networks will be developed with opportunities, through trade events and workshops as well as cross border visits by businesses in Ireland and Wales to bring together expertise and ideas.

Complementing the Celtic Routes project is the Wales Way initiative, which links the coastal counties along the west coast of Wales. Ceredigion partners with Gwynedd and Pembrokeshire County Councils to promote the Coastal Way​ between St David's and Aberdaron on the Llyn peninsula.

Ceredigion Tourism Marketing Toolkit

Download the handy reference guide in individual sections (see bottom of section), or the complete guide as a PDF.​

Download the complete guid​elines:   All Guide​lines​​​​​​​​​​​​​​​​​​​​​​​

Marketing Ceredigion as a destination - get involved

Destination marketing is about providing attractive and convincing reasons for people to choose to visit a destination. It focuses on visitors, aiming to understand their needs and expectations and making it easy for them to understand what the destination has to offer by identifying the destination's key products and strengths to promote to them.

Ceredigion County Council and its Destination Management and Marketing partners are actively engaged in promoting Ceredigion across a range of platforms, working together to raise the profile of the destination and the visitor's understanding of what it has to offer.

According to tourism experts at the Aberystwyth University Business School:

"Destination marketing success [is] dependent on a collective effort with destination organisations and businesses harmoniously working together to achieve a common goal" (Encyclopedia of Sustainable Tourism, CABI 2014. Editors Cater, C Garrod, B and Low,T)

How can businesses and communities help to achieve the destination management and marketing goals for Ceredigion and benefit from joint, co-ordinated effort?

Tourist Inf​ormation Centres

Make the most of your local Tourist Information CentreCall in for reference copies of local attraction, events and activities leaflets, guidebooks and maps for sale as well as local art and craft.

Travel T​rade

If you are interested in working with the travel trade, and can provide the product and services sought by tour operators and group travel organisers, please get in touch.

Also contact the Visit Wales Industry Engagement Team within Welsh Government - why not sign up to receive their regular newsletters and follow @visitwalesbiz on Twitter.

Joint marketing initiatives

The Ceredigion Destination Management Partne​rship aims to work with a range of businesses, voluntary and community representatives as well as government agencies. If you are a group of businesses with an idea which could enhance and add value to the Ceredigion and Wales tourism offer, why not share your ideas at an early stage so that appropriate support and promotional opportunities can be identified.

For further information about any of the initiatives described here, and more, contact Ceredigion County Council Tourism Service​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​ ​​​​​​​

Using Images

The images in the online gallery​ have been selected to represent the range and contrast of the Ceredigion tourism destination offer, from landscape, heritage and culture to events and activities.

If you need high resolution images for publishing in magazines, guidebooks or website, please contact the Ceredigion County Council Tourism Service team for advice.​​​​​​​​​​​​​​​​

Using the Welsh language